Nicholas Scalice — Landing Page Masterclass — Free download Course Summary Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course. Course Contents Part 1: Introduction Additional Resources Welcome to the Course Important Terms to Know The 7 Skills Landing Page Optimizers Need to Have Part 2: Landing Page Foundations What is a Landing Page? The OAT Formula 7 Questions Every Landing Page Should Answer Part 3: Psychology of Persuasion It’s All About “State Change” Brain Chemicals Psychological Triggers Part 4: Copywriting That Converts Landing Page Copywriting Tips Writing Headlines That Convert Message Match Call-to-Action Part 5: Design That Shines Elements of Design Design Tools Examples of Great Design Part 6: Building a Landing Page Overview of the Buildout Process Research, Write, Design, & Develop Integrate, Test, & Launch Let’s Build a Page with Unbounce Part 7: All About Testing Different Types of Testing Functional Testing Usability Testing A/B Testing Part 8: Ready to Optimize Understanding Analytics Metrics That Matter Form Optimization Optimizing for Speed Optimizing for Ecommerce Part 9: Real Landing Page Reviews Click-Through Pages Lead Capture Pages Sales Pages Part 10: Conclusion Recap of Key Takeaways Working with Freelancers DOWNLOAD Filename: LPM.zip (download) Filesize: 333.70 MB Course content: https://go.landingpageschool.com/masterclass/ Скачать с облака. Download from the cloud
