MORE Digital Food Photography English | ISBN: 9781435454187 | 254 pages | May 4, 2012 | EPUB | 12.01 MB The balance of light, composition, and subject is essential to any great photograph. But a food image must possess something extra: it should evoke an emotional response and urge the viewer toward a specific call to action. Great food photography possesses what author Bill Brady calls the "yum factor" and delivers just such a reaction. Even though viewers can't taste, smell, or feel the food in the photograph, the visual impact is so overpowering it can stand on its own -- it compensates for the absence of other sensory input and entices the viewer to buy into the fantasy. Читать полную новость Скачать с облака. Download from the cloud