Photigy - Exploring CGI: Blending 3D Render and Photography

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https://www.photigy.com/school/exploring-cgi-blending-3d-render-and-photography-workshop-85/​

Blending CGI and Photography is the modern recipe for commercial success. Not because it’s always cheaper or easier to create a CGI product or environment—oftentimes it’s quite the opposite; poor or cheaply done CGI is always obvious and is a surefire way to tank an ad campaign. The reason CGI and photography are converging is because CGI enables advertisers the opportunity to pursue bold and unique presentations of commercial products that capture people’s imaginations to sell more product.​

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